pop up store for AsGoodAsNew by I29 INTERIOR ARCHITECTS


New furniture brand ‘As Good As New’ brings a line of brand new second hand furniture. As Good As New is a Dutch furniture brand with a collection of brand new second hand furniture. We find old stuff we like. We fix it. We cover it with our special blend of solvent-free grey matter. Than it’s As Good As New. And then, you can buy unique pieces that will last forever (almost).

On 20th september the first batch of brand new second hand furniture is presented in a pop-up shop during a festive launch party. For this occasion, i29 interior architects designed an installation to present the new AsGoodAsNew furniture label.

Four years ago i29 interior architects, Gummo and Krimpex joined forces to create the recycled office. Furnished entirely with recycled and reclaimed furniture. It was a sensation on- and offline, so a lot of praise and a few awards later, we’ve now decided to make a range of brand new second hand furniture available to the public. Now, another shared collaboration resulted in the online AsGoodAsNew shop and a pop-up shop in SPRMRKT Amsterdam.

“Everything in SPRMRKT’s recycled home is covered in a mat, dark grey nuance, which gives the little shop a highly conceptual look with arty vintage furniture mixing in perfectly in SPRMRKT’s high-fashion universe. ” – Nelleke Strijkers, owner of SPRMRKT.

txt: i29 interior architects


Amsterdam, netherlands