THE BIRTH OF THE WEBSITE
The Tree Mag was born in 2013 from the cooperation of two Italian architectural studios: ProgettoSpore and GTA Architettura. From 2014 the website is managed by Progettospore.
THE PHILOSOPHY OF THE WEBSITE
The initial idea was to create a digital notice board to inspire our projects. The Tree Mag (Where Mag is for magazine) is organized according to a few categories to make it easier for our clients to choose their ideal home or interior design item.
The Tree Mag logo with its three spheres mixing one over the other represents the process when different categories of ideas merge into each other to get to the final solution.
Overtime we realized other people liked items realised for a specific client of ours, so we also decided to set up a small production line and use The Tree Mag as a sales channel.
All the items produced by The Tree Mag are realized by Italian artisan and every object is manufactured only after we have received the order. So it is completely crafted for that specific order and customer. Small differences between each item are for us a trait which makes it unique by the craftsmanship of the artisan who made it.